Last updated: 22 September 2026
1. About these Terms
These Terms of Service (the “Terms”) govern access to and use of Atriqo’s web-analytics service (the “Service”), operated by:
Iñigo Larrea Arina, trading as “Atriqo” (a trade name; Atriqo is not a separate legal entity), sole trader/self-employed professional under Spanish law, NIF 72813588G, with address at Calle Monasterio de la Oliva 31, entreplanta, 31011 Pamplona (Navarra), Spain (“Atriqo”, “we”, “us”).
Contact: hello@atriqo.com. Additional legal-identification information is available in our Legal Notice.
The Service is offered only for business or professional use. By accepting these Terms, you confirm that you are at least 18 years old and that you are acting for purposes related to your trade, business or profession, either in your own name or on behalf of an organisation. The Service is not offered to consumers acting outside a trade, business or profession.
If you accept these Terms on behalf of an organisation, you represent that you have authority to bind that organisation. In these Terms, “Customer” or “you” means the person or organisation bound by them.
Where Atriqo processes personal data on the Customer’s behalf, the Data Processing Agreement (“DPA”) forms part of the contract and applies in addition to these Terms.
2. Electronic contracting
The contract may be entered into electronically. The normal self-service contracting process is:
- you create or access an Atriqo account and provide the requested account information;
- you select the applicable plan or continue on the free plan;
- before completing registration or activating the Service, you are given access to these Terms and, where applicable, the DPA in a form that can be stored and reproduced;
- you confirm acceptance by the affirmative action shown in the registration or activation flow; and
- Atriqo records the acceptance and makes available to you, online and in a form you can store and reproduce, the Terms and, where applicable, the DPA in force on the date of registration.
Before submitting the registration or order, you can review and correct the information entered through the relevant fields. After registration, account information can be corrected through the Service where that functionality is available or by contacting hello@atriqo.com.
Atriqo archives the version of the contractual documents accepted through the Service and keeps records reasonably necessary to evidence acceptance. The current contractual documents remain available online and may be stored or reproduced by the Customer.
Self-service contracting may be made available in Spanish and English. The version in force on the date of registration governs that Customer’s acceptance.
3. The Service
Atriqo provides privacy-oriented web analytics, including a tracking script that Customers may install on websites they are authorised to measure and a dashboard for viewing analytics generated from those sites.
The current analytics design does not use cookies to identify visitors, does not perform cross-site tracking and does not use device fingerprinting. Visitor IP addresses are processed transiently to derive a pseudonymous identifier and country-level location and are then discarded, as described in the Privacy Policy and DPA.
The Service is not designed to provide individual cross-day visitor re-identification, session replay or other functionality that depends on persistent identification of a natural person across days. Features may evolve over time in accordance with these Terms, but Atriqo will not use that evolution to override the data-protection commitments contained in the DPA without following the applicable amendment and subprocessor procedures.
4. Accounts
Registration uses passwordless authentication by email, such as a magic link or one-time code. You are responsible for maintaining control of the email account and devices used to access Atriqo and for activity carried out through your account by persons you authorise.
You must provide accurate account information, use an email address you are entitled to use, and keep relevant information reasonably up to date.
There is no general geographic restriction on who may become a Customer, but you may use the Service only where and in a manner permitted by applicable law.
5. Plans, pricing and payment
5.1 Plans and quotas
Atriqo offers feature tiers and event quotas, including a free plan. The plans, quotas, included functionality and current prices shown in the Service or on Atriqo’s pricing page at the time of purchase form part of the commercial description of the selected subscription.
5.2 Paid subscriptions and renewal
Paid subscriptions are processed through Stripe Payments Europe, Limited and may be billed monthly or annually, as shown at checkout. By starting a paid subscription, you authorise recurring charges for the selected billing cycle until you cancel or otherwise terminate the subscription.
5.3 Upgrades and downgrades
Where the Service offers self-service upgrades, the price of the new plan is shown before you confirm. The upgrade takes effect immediately, and the prorated amount for the remainder of the current billing period is charged at that moment and shown in the confirmation and on the invoice.
A downgrade normally takes effect at the end of the current paid billing period. If the target plan cannot accommodate the Customer’s current usage or configuration, the Service may require the Customer to reduce usage or change configuration before the downgrade can be completed.
5.4 Cancellation of a paid subscription
You may cancel renewal of a paid subscription at any time. Unless the Service expressly states otherwise, cancellation does not immediately close the account: paid functionality remains available until the end of the period already paid for, after which the account moves to the then-available free plan, subject to that plan’s limits and retention rules.
Closing the account or otherwise terminating the processing Service is different from cancelling a paid subscription. Account closure and the return or deletion of Customer Personal Data are governed by Section 10 and the DPA.
5.5 Refunds
Except where applicable law requires otherwise or Atriqo expressly agrees otherwise in writing, fees already paid are non-refundable. Cancelling renewal does not create a right to a refund for the unused portion of a period during which the Service remains available.
5.6 Taxes
Prices shown on the pricing page exclude VAT, which will be calculated and added during checkout where applicable under applicable law. The applicable total amount will be shown before payment is confirmed.
In all cases, the amount to be charged and any applicable taxes must be shown to the Customer before the Customer confirms a paid order.
6. Usage limits
Usage limits are part of the selected plan.
For the free plan, once the applicable monthly event quota is reached, the Service may stop recording additional events until the next quota period. Previously recorded data and dashboard access remain subject to the ordinary availability, security and suspension provisions of these Terms.
For paid plans, Atriqo may use disclosed sampling or other proportionate technical controls where usage materially exceeds the selected quota, instead of retroactively charging unagreed overage. Where sampling is applied, the Service should indicate that fact in the relevant interface. Current thresholds and plan mechanics may be changed in accordance with Section 14.
Atriqo does not guarantee that event ingestion will be uninterrupted or that every event submitted will be successfully recorded, including during outages, maintenance, security incidents, quota enforcement or events outside Atriqo’s reasonable control.
7. Acceptable use
You must not, and must not allow another person to:
- use the Service unlawfully or in a way that infringes third-party rights;
- install or use the tracker on a site or property you do not own or are not authorised to instrument;
- submit personal data that you are not authorised to process or disclose, including special categories of personal data under Article 9 GDPR or criminal-conviction/offence data under Article 10 GDPR, through custom event properties, URLs or other fields not designed for that purpose;
- use the Service to create cross-site tracking or persistent re-identification in a manner inconsistent with the Service design;
- circumvent or attempt to circumvent quotas, rate limits, technical restrictions or access controls;
- introduce malware, malicious code or data intended to disrupt or compromise the Service;
- access or attempt to access systems, accounts or data without authorisation; or
- copy, modify, adapt, translate, decompile, disassemble, reverse-engineer or attempt to derive the source code of the Service or
track.js, except to the extent that applicable mandatory law expressly grants such a right and does not permit its contractual exclusion.
Atriqo may take proportionate measures under Section 10 where it reasonably believes this section has been breached.
8. Customer data-protection responsibilities
The Customer is responsible for determining the purposes and lawful basis for its use of analytics and for providing any privacy notices, obtaining any consent, and complying with any ePrivacy, cookie or similar rules that apply to the Customer’s website and circumstances.
Atriqo’s cookieless architecture does not by itself mean that terminal-device consent is unnecessary. Even without cookies, an analytics implementation may access or transmit information from a user’s terminal (for example browser, device, language or screen information) and may therefore fall within ePrivacy or equivalent rules. The Customer is responsible for determining whether its particular configuration qualifies for an applicable exemption or requires prior consent. Atriqo does not warrant that the standard Service, any particular plan, or a Customer’s use of it is lawful without consent or satisfies all of the Customer’s compliance obligations.
Where the Customer determines the purposes and essential means of processing Visitor Data, the Customer acts as controller and Atriqo acts as processor. Where the Customer itself acts as processor for an end controller, Atriqo acts as subprocessor as described in the DPA. The Customer must have the authority required to appoint Atriqo and give the relevant instructions.
The Customer controls the content of custom events and is responsible for ensuring that it does not send data that is unnecessary, unlawful or prohibited by these Terms or the DPA.
9. Availability, maintenance and support
Atriqo aims to provide a reliable Service but does not provide a contractual uptime or response-time SLA on self-service plans unless a separate written agreement expressly says otherwise.
The Service may be unavailable or degraded because of maintenance, defects, internet or hosting failures, third-party provider incidents, security measures or other causes. Where reasonably practicable, Atriqo will seek to give advance notice of scheduled maintenance that is expected to have a material effect on the Service.
Support channels and response targets may vary by plan. Any published response time is a target rather than a guarantee unless a separate written SLA expressly makes it binding.
To the extent permitted by law, Atriqo is not liable for delay or failure caused by events beyond its reasonable control that could not reasonably have been prevented or overcome, without prejudice to obligations that cannot lawfully be excluded.
10. Suspension, cancellation and termination
10.1 By the Customer
You may cancel a paid subscription as described in Section 5.4. You may request closure of the account or termination of the Service through available account controls or by contacting hello@atriqo.com.
Before or on termination, you should use the available export functionality if you want a copy of your analytics data. The DPA governs any additional return request required under Article 28(3)(g) GDPR.
10.2 By Atriqo
Atriqo may suspend or terminate access where reasonably necessary because of:
- a material breach of these Terms or the DPA;
- unlawful or abusive use;
- a material security risk to the Service, Atriqo, another Customer or a third party;
- non-payment after a reasonable opportunity to cure, where cure is appropriate; or
- a binding legal or regulatory requirement.
Where practicable and compatible with the reason for the measure, Atriqo will give notice and a reasonable opportunity to remedy a remediable breach. Atriqo may act without prior notice where immediate action is reasonably necessary to prevent harm, respond to a security incident or comply with law.
10.3 Effect of termination
When the processing Service actually terminates, the Customer’s right to use it ends and Customer Personal Data is returned or deleted in accordance with the DPA. Atriqo’s processing of account, billing, security and legal records as controller is governed by the Privacy Policy and applicable retention obligations.
11. Intellectual property and licence
track.js, the dashboard, backend, documentation and other components of the Service are owned by Atriqo or used under appropriate authorisation.
During the subscription term, Atriqo grants the Customer a limited, non-exclusive, non-transferable and non-sublicensable licence to install, load and execute track.js, without modification, solely on websites that the Customer owns or is authorised to measure and solely for the purpose of using the Service.
track.js is not distributed as open-source software. This licence does not transfer any intellectual-property rights in the code to the Customer, without prejudice to rights that cannot be excluded under applicable law.
You retain rights in your own website content and in data you lawfully submit to the Service. You grant Atriqo the limited rights necessary to host, process, transmit and otherwise handle that material solely to provide, secure and support the Service and comply with applicable law.
Nothing in these Terms requires Atriqo to disclose source code, cryptographic secrets, salts, private keys, authentication credentials or other security-sensitive material except where disclosure is required by applicable law.
12. Limitation of liability
To the maximum extent permitted by applicable law:
- neither party is liable to the other for indirect, incidental, special, punitive or consequential loss, or for loss of profits, revenue, business opportunity or goodwill, except to the extent such exclusion is prohibited by law;
- Atriqo’s total aggregate liability to the Customer for contractual damages arising from events occurring in a Contract Year will not exceed the greater of EUR 1,000 and the fees paid or payable by the Customer for the Service during the twelve months immediately preceding the first event giving rise to that liability in that Contract Year; and
- Contract Year means each successive twelve-month period beginning on the date the Customer first accepts these Terms and each anniversary of that date.
The limitations in this section do not apply to fraud, wilful misconduct, gross negligence or liability that cannot lawfully be excluded or limited. They do not restrict rights of data subjects or supervisory authorities under data-protection law. Where the DPA contains a more specific rule for processing Customer Personal Data, the DPA governs that subject matter.
Nothing in these Terms creates a guarantee that data will never be lost, corrupted or unavailable. Atriqo’s backup and recovery commitments for Customer Personal Data are those expressly described in the DPA.
13. Customer responsibility for third-party claims
To the extent permitted by law, the Customer shall indemnify Atriqo against third-party claims, losses, liabilities and reasonable external costs to the extent directly caused by:
- the Customer’s unlawful use of the Service;
- data, content or instructions supplied by the Customer in breach of applicable law, these Terms or the DPA; or
- infringement of a third party’s rights by material supplied by the Customer.
This obligation does not apply to the extent the claim was caused by Atriqo’s own breach, negligence or unlawful conduct. Atriqo shall give reasonable notice of a covered third-party claim and allow the Customer reasonable participation in the defence. The Customer may not settle a claim in a way that admits fault or imposes a non-monetary obligation on Atriqo without Atriqo’s prior written consent, not to be unreasonably withheld.
14. Changes to these Terms
Atriqo may update these Terms. For a material change affecting existing Customers, Atriqo will give at least 30 days’ prior notice by email to the account contact before the change takes effect. The notice will identify or link to the revised Terms.
If you do not agree to a material change, you may cancel the subscription and close the Service before the change takes effect. Continued use after the effective date constitutes acceptance of the revised Terms where permitted by law and where the Customer has been given the required notice.
Atriqo may make non-substantive corrections that do not adversely change contractual rights without 30 days’ notice. Where a change must take effect sooner because of a binding legal requirement or an urgent security issue, Atriqo may apply it earlier and will give as much notice as reasonably practicable.
Changes to the DPA, subprocessors and security measures are additionally governed by the DPA.
15. Assignment
The Customer may not assign or transfer these Terms or the account to another person without Atriqo’s prior written consent.
Atriqo may assign or transfer the contract in connection with a sale, transfer or reorganisation of the business or the relevant Service, provided that Atriqo gives prior notice to the Customer and the transfer does not reduce mandatory data-protection rights. Any transfer involving Customer Personal Data remains subject to the DPA and applicable law.
16. Governing law and disputes
These Terms are governed by Spanish law, without prejudice to mandatory rules that may apply under applicable law.
Any dispute arising from or relating to these Terms shall be submitted to the courts and tribunals having jurisdiction under the applicable procedural rules. Nothing in these Terms restricts the jurisdiction of supervisory authorities or any mandatory forum that cannot lawfully be excluded.
17. Miscellaneous
Entire agreement. These Terms, the DPA where applicable, the selected plan/order information and any written agreement expressly incorporated into them constitute the contractual agreement for the Service. The Privacy Policy and Cookie Policy provide legally required or explanatory information and do not create additional warranties unless these Terms expressly state otherwise.
Severability. If a provision is held invalid or unenforceable, the remainder remains in effect to the extent permitted by law.
No waiver. Failure to enforce a provision on one occasion does not waive the right to enforce it later.
Headings. Headings are for convenience and do not affect interpretation.
18. Contact
Questions about these Terms: hello@atriqo.com.
Postal address: Calle Monasterio de la Oliva 31, entreplanta, 31011 Pamplona (Navarra), Spain.